What is the formula to find CTR? Does CTR help in improving the quality score? [Archive]

RSM_Recruitment

12-15-2020, 10:26 PM

Hi,
CTR also know as click-through rate is a unit to measure the click rate of your ad. It is calculated by the simple formula: clicks/impressions*100. It is one of the important factor in determining the Quality Score of the ad. So, making an effort to increase the CTR decreases the overall spend. It also indicates the success of your ad descriptions and headings in terms of relevancy and eye-catchy. Each of the keywords and ad have their own CTRs.

CTR= Clicks/Impression

A high average CTR, when combined with other KPIs can lead to the success of the campaign. It also has the ability to affect the future campaign performance. The average CTR in Google AdWords is 2% so anything more than 2% is considered above average.

sophiawils59

12-15-2020, 11:26 PM

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown.

Here is the formula
clicks ÷ impressions = CTR.