What is the use of search term report in Google AdWords?

[makoo]

What is the use of search term report in Google AdWords?

[RSM_Recruitment]

Hi,
Search term report shows the list of queries that are getting visitors to your website. With the help of search term reports, you can find new negative keywords and find which keywords are more effective than the others. It helps advertisers to find potential keywords for the campaigns. Keyword list and search term lists are totally different.

[Maria Jonas]

It's used to identify new search terms with high potential!

[Saravanan28]

Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.

[jayam]

Use the search terms report to identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren't as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren't interested in it.

[jayammrg]

AdMob feature that lets you limit the number of times ads appear to the same person. Use frequency capping to help control the maximum number of times that you'd like each person to see an ad.

[chandrao7]

A search term, or search query, is the word or phrase someone enters into a search engine to search for on the internet. These can be single words or names, like [Yoast], or a combination of words, such as [buy robot vacuum cleaner], or even complete questions, like [how do I train my puppy?].

[dennis123]

Search term list provides the list of all search term, which triggered your website.

Whenever a user find some keyword in search engine, it all saves in your google adwords search term list.

In the search term list we find out always the negative terms on which our ads got traffic but it's useless actually for us. We add that terms in negative keywords list.