What is Phrase Match?

[juliaalan]

What is Phrase Match?


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[brisbanecashcar]

A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.

[jayam]

A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.

[jayammrg]

A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase. Searches may include additional words, and the ad won't show as long as the keywords are included in the search in the same order.

[chandrao7]

It's also a good idea to vary your keyword match types. Don't use all broad match keywords, or your ad will display for too many people who aren't interested. Likewise, if you only use exact match, your ads might not show up often enough to get you good results.

[dombowkett]

Phrase match when a user query exactly match with a blogpost/article.

[sophiawils59]

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate.