What is Google AdWords Double Serving Policy?

[juliaalan]

What is Google AdWords Double Serving Policy?


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[Neo_5678]

Double serving policy prevents multiple ads from the same or commonly-owned company from appearing on the same search results page.

[Propertyseo2020]

Hi,
google does not want anyone to abuse the ad-network via ads, websites, or accounts. For product-listing-ads double-serving may encompass duplicate physical inventory, duplicate content, or ad content submitted from multiple or similar websites.

for all advertising, the term more generally has been superseded and (now) refers to attempting to gain an unfair advantage in the ad auctions, such as, advertising the same or similar content from multiple accounts, duplicate or similar content from duplicate or similar websites.

[godwin]

This policy, known as “double serving,” prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites.

[chandrao7]

This policy, known as “double serving,” prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites.

[jayammrg]

Now you can connect up to five AdWords accounts to one email. The option to add additional accounts can be accessed through the 'Manage AdWords accounts' screen in the main menu.

[jayam]

Google Ads Pricing
Pricing Factor Average Cost
Ad Spend $9000 to $10,000 per month
CPC (Google Search Network) $1 to $2 per click
CPC (Google Display Network) $1 or less per click

[ishan_shah]

Hello,
Google's Doubling Serving Policy:


The Google Double-Serving policy is located here:
https://support.google.com/adwordspolicy/answer/2600168?hl=en-GB

The first part states:
---
To protect the value and diversity of the ads people see on Google, we generally discourage advertisers from running ads for the same or similar businesses across multiple accounts triggered by the same or similar keywords. This policy, known as "double serving", prevents multiple ads from the same or commonly-owned company from appearing on the same search results page.

To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites. Violations of this policy occur when multiple websites share Common Ownership (defined below), plus when two or more of the following factors are present:

⦁ Common product offering: ...
⦁ Similar pricing: ...
⦁ Similar customer support experience: ...
⦁ Brand: ...

I hope this will help you

[GomezNoya]

Hi, I don't know if Google Ads would be the best way to do it. In my case, I use another type of monetization more oriented to CPA marketing, and it is cheaper and with better results.