What are the targeting options in Google AdWords?

[Propertyseo2020]

What are the targeting options in Google AdWords?

[RSM_Recruitment]

Hello,

Below are the targeting options in Google AdWords.

• Keyword Targeting
• Location Targeting
• Language Targeting
• Device Targeting
• Contextual Targeting
• Topic Targeting
• Placement Targeting
• Audience Targeting

[jayam]

Content targeting
Topics: Target one ad to multiple pages about certain topics at once. ...
Placement: Target websites on the Display Network that your customers visit. ...
Content keywords: Choose words that are relevant to your product or service to target users making searches using those same terms.

[jayammrg]

When adding an audience to a campaign or ad group, you can select from a wide range of categories—such as fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show ads to people who are likely in the selected categories.

[chandrao7]

Sign in to your Google Ads account.
Under “All campaigns”, select Display Campaigns.
Click Audiences.
Select Audiences from the drop-down menu.
Select the pencil icon. and choose the campaign or ad group you want to target.

[nicksamson]

These targeting options allow you to see how your ads are performing for a certain group of users, then adjust bid modifiers up or down to increase or decrease your bids on those groups of users.

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[GeethaN]

Demographics: Target your ads based on how well your products and services trend with users in certain locations, ages, genders, and device types. Affinity: Advertisers with TV campaigns can extend a campaign online and reach an audience using Google Search or the Display Network.