Why some agencies use broad matches with negative keywords instead of using phrase ma

[Propertyseo2020]

Why some agencies use broad matches with negative keywords instead of using phrase match or exact match keywords?

[RSM_Recruitment]

Hi,
In this way, the ads will get more clicks and keyword list can be created quickly.

[dennis123]

Because if you're using Display or Video campaigns, negative keywords can help you. For Display and Video ads, a maximum of 5,000 negative keywords is considered. you can use broad match, phrase match, or exact match negative keywords.

[davidweb09]

Yes, We use long search phrases so that we can target multiple keywords at a time. https://bit.ly/33kvfxS

[Neo_5678]

I guess experts answered your question. Let us know if you still have any doubt!