What is the use of anchor tag in SEO?

[juliaalan]

What is the use of anchor tag in SEO?

[PrimeItSolution]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.

[jayammrg]

The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You're essentially creating a unique URL within the same page when you use this tag.

[chandrao7]

Anchor text is an important factor in your website's SEO health. In the eyes of Google, anchor words help it learn which sites are running spam operations and which are legit. Anchor words also tell your readers where they can find more information and what is on the other side of your links.

[Bloggercageseo]

The anchor tag is a hyperlink on a word or keyword. The anchor text indicates what information would a user get on the hyperlinked webpage. anchor tag plays an important role to achieve ranking in Google SERP. To know more read what is Anchor Tag in SEO (https://www.bloggercage.com/what-is-anchor-text-in-seo/)?

[dombowkett]

Anchor is best way to promote a particular keyword while seo link-building.

[makoo]

Hello,

Generic anchor texts are best used when you want to divert your audience’s attention. Anchor text is the information that you click to follow a link. Clicking these words will open the page or document linked.

[RSM_Recruitment]

Hello,

Using the anchor tag (a clickable link that takes you directly to a specific area of a page). This is a great way to improve navigation and give credit to outside sources that you quote in your content.