Why impression is going down in google Webmaster tool?

[webdesigndelhi]

Hi...........My Website impression is going down in Google Webmaster tool, i don't know why.....please suggest some solution to do and fix this problem to increase impression of my website in google Webmaster tool...Thanks

[jayam]

In the Performance report, look at your queries and see how your impressions change over time; if impressions are dropping, See if your site is being indexed correctly. If Google isn't finding your pages, or if they are dropping from the index, they won't appear for those queries.

[jayammrg]

Many factors can cause your rankings to drop in Google. Most frequently, we see drops because of changes that were made to the website, but they can also be caused by an algorithm update, technical issues, improvements competitors made, SERP lay-out changes or a Google penalty.

[chandrao7]

The reasons your impressions drop can vary so here goes: Searchers have changed the keyword being used to search for what your website offers, decrease in the keyword volume. ... This algorithm affects website with low-quality and thin content. Check your content and make sure it is relevant, unique and informational.

[dombowkett]

You should build more authority links as well as social media marketing to grow traffic number.