What are white-hat SEO and black-hat SEO?

[Dynapro]

What are white-hat SEO and black-hat SEO?

[jayam]

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.

[jayammrg]

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO).

[chandrao7]

Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.

[RH-Calvin]

White hat SEO techniques are those that follow Google webmaster guidelines whereas black hat techniques do not. Hence following black hat techniques can risk your webpages to Google penalties.

[Propertyseo2020]

Hello,

Black hat SEO is a set of illegal or unethical practices that an individual or group of individuals employ in the attempt to improve search engine results for a website or group of websites and White hat SEO is a set of by-the-book, ethical, technical, and aesthetic practices that an individual or group of individuals employ in the attempt to improve search engine results for a website or group of websites. White hat SEO describes the bulk of SEO best practices by reputable companies.

[RSM_Recruitment]

Hello,

Black-hat SEO strategies are manipulative and unethical. Black-hat SEO exploits a search engine’s algorithm and abuses the system in order to increase a website’s rankings through duplicate content, keyword stuffing, paid links, and hidden content. While these tactics tend to give a huge boost to rankings, the rank increases tend to be brief due to the advancement in machine learning and algorithm updates.

White-hat SEO thrives in creative, social content. White-hat tactics usually comprise content marketing, genuine connections with other sites owners, and a proactive and engaging relationship with your audience/customer base through social media. White-hat SEO also involves technical aspects of your website such as accurate data and tags.

[jayright]

White hat SEO techniques are heroes-- techniques that function within online search engine' terms of solution to improve a site's online search engine results web page (SERP) rankings.

Black hat SEO techniques are villains-- strategies that may obtain a site greater SERP rankings, yet are dishonest and go against internet search engine guidelines.

[vjvysakh]

White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.

[firstcashforcar]

White hat SEO is basically doing search engine optimization exactly the way Google wants you to. It is following Google's guidelines and creating a long-term game plan that will withstand any Google update.
Black hat SEO is the opposite of any sort of strategy that follows the rules. Essentially, you’re breaking the rules to earn higher rankings in a less honest way. You may increase your website or page’s rank in the search engines; however, you’re doing so in a way that violates the search engines’ terms.

[dombowkett]

White hat SEO techniques are ethical while Black hat are unethical according to google.

[swaroop97]

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.

[swaroop97]

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines