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Dynapro
01-20-2021, 07:33 AM
What is the formula to find CTR (Click Through Rate)? Does CTR help in improving the quality score?

niamul21
01-21-2021, 12:43 AM
Yes, CTR has a huge impact on your SEO strategies.

dennis123
01-21-2021, 01:41 AM
CTR also know as click-through rate is a unit to measure the click rate of your ad. It is calculated by the simple formula: clicks/impressions*100. It is one of the important factor in determining the Quality Score of the ad. So, making an effort to increase the CTR decreases the overall spend. It also indicates the success of your ad descriptions and headings in terms of relevancy and eye-catchy. Each of the keywords and ad have their own CTRs.

GeethaN
01-21-2021, 01:58 AM
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.