What is the search intent?

[Propertyseo2020]

What is the search intent?

[vjvysakh]

Search intent is the reason behind a searcher's query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something.

[juliaalan]

Search intent, also known as audience or user intent, is defined as the purpose of a user’s search.

With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel.


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[jayam]

Search intent is the reason behind a searcher's query on search engines. It represents the objective the searcher is trying to accomplish. For example, someone might want to learn about something, find something, or buy something.

[jayammrg]

Common types of Search Intent include informational, commercial, navigational and transactional.

[chandrao7]

Step 1: Examine the SERPs. While you may not immediately know the intent behind a certain word or phrase, Google's search algorithm usually does. ...
Step 2: Use Google Ads to determine the extent of commercial intent. ...
Step 3: Analyze your analytics