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View Full Version : Is link exchange an ethical SEO practice?


Propertyseo2020
02-18-2021, 12:05 AM
Is link exchange an ethical SEO practice?
Neo_5678
02-18-2021, 01:02 AM
Most traditional SEO's would strongly advise against any kind of link exchanges.
GeethaN
02-18-2021, 01:16 AM
Reciprocal links occur when two websites exchange backlinks to each other, usually for SEO ... I knew some SEO theory, but I had yet to put it into practice. ... I was an SEO newbie and my moral compass wasn't well-tuned.
dombowkett
02-18-2021, 03:47 AM
Yes, if you do link exchange between high authority thematic sites.
jesica
02-19-2021, 04:24 AM
Most traditional SEO's (especially those who aren't deeply involved in the link building space) would strongly advise against any kind of link exchanges. It's true, exchanging and swapping links is an extremely divisive topic in the SEO and link building community, and most experts prefer to use other strategies.
KWA
02-19-2021, 05:33 AM
The best way to know if reciprocal links do more harm than good is with an experiment:

- Create a bunch of websites
- Build similar backlink profiles for them all
- Wait until they start ranking in Google for some keywords
- Build a particular number of reciprocal links to some of those websites. Leave a few of them intact as your control group. Observe what happens next.