What About Keyword Variants?

[juliaalan]

What About Keyword Variants?


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[makoo]

Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.

[jayam]

Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.

[jayammrg]

Broad match (max reach, min relevance)
Modified Broad match (slightly lower reach, greater relevance)
Phrase match (medium reach, medium relevance)
Exact match (min reach, max relevance)
Negative match (usually used to increase the relevance of the website visitors)

[godwin]

Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.

[chandrao7]

Keyword modifiers are words that you add to your main keyword to produce a more specific longtail keyword. Let's say your main keyword is 'sunglasses'.

[GeethaN]

Close variants allow keywords to match to searches that are similar, but not identical to the targeted keyword, and help you connect with people who are looking for your business—despite slight variations in the way they search—reducing the need to build out exhaustive keyword lists to reach these customers.