What is competitive analysis?

[makoo]

What is competitive analysis?

[dennis123]

A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service. The goal of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop your go-to-market strategy.

[sophiawils59]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

[JasonParker]

The competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

[vjvysakh]

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies.

[charlesprabhu]

It is a strategy where you identify major competitors and research their products, sales, and marketing strategies.

[GeethaN]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

[yuva12]

A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand. A competitive analysis often includes a SWOT analysis that helps the marketer define a competitive marketing plan.

[nicksavoia]

Competitive Analysis is to review your competitor websites for better search engine performance.

[juliaalan]

Competitive analysis is the process of identifying competitors and evaluating their strategies in order to determine their weaknesses and strengths in order to better your own company.


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[GeethaN]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.