What is ‘not provided’ data in Keyword Reports?

[makoo]

What is ‘not provided’ data in Keyword Reports?

[dennis123]

Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

[jayam]

Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

[jayammrg]

Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.

[chandrao7]

If (not set) appears in your Google Ads reports, it means that the website or app you're tracking in the Analytics account is receiving traffic from a Google Ads account that is not linked to the reporting view.

[godwin]

When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.

[jayam]

When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.

[jayammrg]

Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

[chandrao7]

Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.