What is Google Adwords Double Serving Policy?

[juliaalan]

What is Google Adwords Double Serving Policy?


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[Propertyseo2020]

This policy, known as "double serving", prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. ... To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites.

[Neo_5678]

The same domain cannot possibly serve two ads in an auction!

[dennis123]

This policy, known as "double serving", prevents multiple ads from the same or commonly-owned company from appearing on the same search results page.

To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites. Violations of this policy occur when multiple websites share Common Ownership (defined below), plus when two or more of the following factors are present:

⦁ Common product offering: ...
⦁ Similar pricing: ...
⦁ Similar customer support experience: ...
⦁ Brand:

[jayam]

This policy, known as “double serving,” prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites.

[jayammrg]

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

[chandrao7]

Engaging in practices that circumvent or interfere with Google's advertising systems and processes, or attempts to do so.

[godwin]

This policy, known as “double serving,” prevents multiple ads from the same or commonly-owned company from appearing on the same search results page. To comply with this policy, advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites.