Why is anchor text important to SEO?

[logo designer]

Why is anchor text important to SEO?

[dennis123]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. ... The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing.

[jesica]

Anchor text matters greatly to SEO, as it can indicate to Google what a page is about. In fact, using anchor text as a ranking signal is included in several Google patents. Not using anchor text or using generic anchor text, such as "click here" is generally considered a poor SEO practice.

[_sha]

An anchor is a text you click to move from one internet destination to another; it literally anchors two different locations on the internet together.