Explain the Disavow tool.

[logo designer]

Explain the Disavow tool.

[juliaalan]

Disavow backlinks is a tool in Search Console which allows you to request that Google not take certain spammy links into account when assessing your site.

Google warns that disavowing links is an advanced feature that should be used with caution since it may negatively affect a website's rank. The search engine recommends using the tool "only if you believe you have a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you."


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[seo.gops]

Definition: The Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties.

[jesica]

Google's John Mueller Reaffirms Proper Use of Disavow

Most recently, Google's John Muller stated that for most sites the disavow tool is not necessary. In fact, the disavow tool is so unnecessary Google purposely made it difficult to find in the Google Search Console (Watch the Webmaster Hangout here) .