What is Lead Generation?

[_sha]

What is Lead Generation?

[aasthabeauty]

Lead Generation is the process of attracting and converting strangers into prospects. You want your prospects to indicate their interest in your product and service and hopefully turn into a customer.

[Hemanath]

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

[Electrum]

Lead generation is the process of identifying potential customers for your business or service and guiding them into your sales pipeline. The goal of lead generation is to pre-qualify interested buyers, filling your sales pipeline to help close deals more quickly.

[MilesGeek]

Lead generation is a marketing technique or process of creating interest in a customer's mind for any product/service to turn that interest into a sale.

[kyliejenner]

Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they're ready to buy.