Determine your target audience

[charlesprabhu]

Conduct market research and identify industry trends
Analyze competitors
Create personas
Define who your target audience
Continuously revise

[jesica]

Do your research in advance.
Look at your competitors.
Create a customer persona.
Get to know your clients personally.
Monitor reader comments and engagements.
Witness external social habits.
Conduct surveys.

[federete]

Completely agree. It is important to understand who are you target audience for success. Targeted advertising (https://ex.co/blog/video-content/trends-in-spend-advertising-now-predictions-for-later-virtual-panel/) is online advertising that focuses on the specific traits, interests, and preferences of a consumer.