How does remarketing work?

[juliaalan]

How does remarketing work?

[Cyril30]

Remarketing, also known as retargeting, is a digital marketing tactic that enables brands to display advertising to users that had previously visited the brand’s site

[radhamadhavmarb]

Remarketing works by placing cookies on your website visitors’ devices when they meet your criteria. Their cookie ID will be added to your remarketing audience list. ... Each cookie has a unique ID, which is automatically added to your remarketing list.