why Google & Yahoo Search Result is differen?

[Shree Vaghani]

why Google & Yahoo Search Result is differen?

[Melissahill045]

Though Google and Yahoo index and search the same sites. However, Google provides users reliable and relevant results and offers users quick results, Yahoo's homepage holds more attraction for its users with the array of interactive features such as news, sports, finance, weather, etc.

[laragiles]

Google is a company with an array of products that all integrate with search, the search engine being the flagship product. And Yahoo is not a search engine at all, but a web portal with a search engine powered by Bing.

[Electrum]

Hello Friends,

Google gives more weight to publisher's credibility whereas Bing / Yahoo gives more weight to Keywords. Google believes that its better to server near answer from a quality content than serving the exact answer from non trusted source. Though that works for generic queries but it fails sometime when you are looking for very specific answer.

[Melissahill045]

Google is a simplistic search engine while Yahoo has now focused on being a web portal