Be mindful of search penalties

[charlesprabhu]

Never try to use hidden keywords. The modernized and sophisticated search engines can identify them easily. Some instances of using these hidden keywords include using them on the back of the images, placing them to the side with CSS’s help, and using the same color background.

[Cyril30]

A search engine penalty is an action taken against a website participating in deceptive or black hat SEO techniques. Google's definition of a "penalty" is some manual action taken against a site, opposed to the automated consequence of an algorithm or quality filter.

[elena980]

At the time that you need to advance a page, paying little heed to the advertising procedure that we follow, we should know about what are the rules needed by Google.

Not all things depend on arriving at the principal rankings and getting backlinks, to fulfill Google plays a great deal for a site page since the fundamental goal of Google is to give its clients admittance to exact, interesting and composed data by "specialists"". That is the reason it ceaselessly changes and further develops its calculations so every site gets the openness it merits.

Lamentably, that is the place where our anxiety shows up: We can be punished. Once in a while these punishments are merited if the procedure used to enhance a site is unlawful or doesn't meet the necessities of Google. In any case, regardless of whether this is your case and you realize you are accomplishing something wrong, everything has an answer.