what is the difference between tag manager and google analytics

[ishikasaxena]

hi everyone i want to know the difference between tag manager and google analytics.

[Shree Vaghani]

hi everyone i want to know the difference between tag manager and google analytics.

Hello Ishika Saxena,

Tag Manager & Google Analytics are totally two different things that serve two very different purposes.

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags.

Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features. It is used to send data from your website to other marketing/analytics tools (including GA).

If you don’t want to use Google Tag Manager, that’s fine. You can still continue adding Google Analytics tracking codes directly to your website’s source code (but keep in mind that you, as a marketer/analyst, will lose a lot of flexibility).