Difference between White Hat and Black Hat SEO?

[laragiles]

The list of methods which are following Google’s guidelines are called White Hat SEO.

The list of methods which are not following Google’s guidelines are called Black Hat SEO.

[Cyril30]

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP) rankings. Black hat SEO techniques are villains — tactics that may get a site higher SERP rankings, but are unethical and violate search engine guidelines.

[ishikasaxena]

Black hat SEO- black hat seo refers to a set of practices that are used to increase a site or page rank in search engines through means that violet the search engine tearms of services.

White hat SEO- white hat SEO refers that work within search engines terms of services to improve a site search engine technique result page (SERPS) ranking while maintaining the integrity of your website and staying within the terms and conditions of search engine