What is a landing page?

[donamiller90]

What is a landing page?

[Cyril30]

A landing page is a standalone web page, created specifically for a marketing or advertising campaign

[Penny Boots]

What is a landing page?

Hello,

"A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products."

[Rajesh Menon]

What is a landing page?

Hello,

"A landing page is any web page that a consumer can land on, but in the marketing realm, it's usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that you've made in your content.

Tricks to create leanding page:
Know Exactly Who You're Talking To. ...
Put the Most Important Information First. ...
Describe Features as Benefits. ...
Speak Directly to the Reader. ...
Use the Words Your Target Audience Uses. ...
Format Text So It's Easy to Skim. ...
Utilize White Space, Graphics, and Images. ...
Avoid Passive Voice."

[Naad Nodal]

What is a landing page?

Hello,

"A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Once they're on your landing page, users are encouraged to take an action, such as joining your list or buying your products.

Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy.

A person sees a call to action and ends up on a landing page with a form. The person fills out a form, which converts them from a visitor into a lead. The information from the form fields is then stored in your leads database."

[juliaalan]

A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

Landing pages can be click-through, leading to another page such as your e-commerce site, or lead generation based. Lead generation landing pages typically offer items like an eBook, free trial, contest entry or webinar registration in return for the submission of contact information. A good landing page will do its job by convincing a potential customer that it’s worth it to provide personal details in return in exchange for whatever you have to offer. Landing pages can be found through a general search or via your company website, increasing the likelihood that a potential customer will end up there.

There’s no need to have just one landing page or even just one landing page at a time. In fact, experts in the marketing world probably suggest that you maintain multiple landing pages, targeted toward segmented customer populations.


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[elena980]

A presentation page is any website page that a buyer can arrive on, yet in the advertising domain, it's normally an independent page, particular from your landing page or whatever another page, that fills a solitary and centred need. A point of arrival is a development to any guarantees that you've made in your substance. Basically, it's the subsequent stage toward a guest turning into a client. Your point of arrival allows you to make an exchange, a type of exceptional deal, a snippet of data or an arrangement, as a trade-off for giving contact data.

[tbsind]

We can define it as the landing page. It is a type of page, i.e., different from the home page. We should build this page for concentrating on customers for marketing purposes to direct landing on it. This way, they will get information as well as contact us.

[chris26]

A landing page can be a purpose built page on your website that targets certain keywords or search terms. Is it built for maximum seo or it is a specific page with sales pitch to get people to act either singing up or purchasing something.