What is EAT

[charlesprabhu]

Expertise - This identifies the content’s level of quality.
Authority - This is primarily about a person’s reputation.
and
Trustworthiness - This has to do with the trustworthiness of a website.

[Electrum]

Hello Friends,

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google’s Search Quality Rater guidelines and it became well known after the infamous Medic Update in August 2018. E-A-T is one factor that Google uses to evaluate the overall quality of a web page.

[giftreegalo]

EAT is a factor that Google uses to measure how much trust it should place in a brand or website. It stands for Expertise, Authority, and Trustworthiness. It comes from Google’s Search Quality Rater Guidelines. It's a way Google protects searches from low-quality content that has the potential to be detrimental to a searcher.

[Sopie1805]

Expertise - This identifies the content’s level of quality.
Authority - This is primarily about a person’s reputation.
and
Trustworthiness - This has to do with the trustworthiness of a website.

Hello,

"E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. The concept comes from Google's Search Quality Rater guidelines and it became well known after the infamous Medic Update in August 2018. E-A-T is one factor that Google uses to evaluate the overall quality of a web page."

[chris26]

Out of all that quality content helps each one the most. Expertise comes from quality content so does trust worthiness . Authoritativeness and Trustworthiness are subject to who is rating them.

[chris123]

1. “Expertise” – You need to be an expert in your field. Expertise means you need to show the creator’s skill for the Main Content or (MC) and mention it in your content. Expertise is less critical for humor or gossip websites, but it’s vital for medical, financial, or legal websites. The good news is any site can show expertise if the content is truthful and useful for users.

2. “Authoritativeness” – You need to show that you are an authority or the authoritativeness of the creator for the MC. And you can get this from the expertise of your writers or yourself. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary, but so are personal experiences like reviews.

3.“Trustworthiness” – You need to show users they can trust the creator or company of the Main Content, the MC itself, and the website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information. Everything about your site should make users feel safe while they’re visiting. As a starting point, you should immediately implement an SSL certificate on your site as at least 70% of first page results are using SSL (It’s one of many Googles scoring signals)