which is the best strategy to promote software?

[bavya]

which is the best strategy to promote software?

[donamiller90]

A Marketing Strategy for Software Companies That Really Works
1. Website design and mobile marketing.
2. Video marketing.
3. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising.
4. Social media marketing.
5. Media Relations.

[Electrum]

Hello Friends,

Make a website and describe its features. How far software is competing to its competitors.
What additional features has been listed from that of another.
Describe each features with a separate page
Provide free demo for 15 - 30 days
which will help uses to gain experience on it
Make a press release and Guest blog at Major websites

[tbsind]

I think you should create video content and upload it on YouTube because YouTube is the second largest search engine platform where you can promote your software.