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View Full Version : What is the formula to find CTR? Does CTR help in improving the quality score?


pharmasecure
02-06-2022, 11:00 PM
What is the formula to find CTR? Does CTR help in improving the quality score?
laragiles
02-07-2022, 02:13 AM
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Electrum
02-08-2022, 03:59 AM
Hello Friends,
CTR is calculated by dividing the total clicks on your ad by the total impressions received by your ad and then multiplying it by 100. You can use CTR to gauge the efficiency of your keywords and improve those keywords, which are less result-driven. A higher CTR is a good indication that your ads and keywords are relevant to your users.
CTR= (total clicks/total impressions) *100