Digital marketing strategy for startups

[charlesprabhu]

User experience
Creative content
Social media platforms
Video marketing

[soleseriouss]

The first thing should be optimizing the profiles.

[Hahanghan]

I think a lot of startups skip over something crucial—figuring out which customers actually matter most. It’s easy to get caught up in creating content and boosting posts, but if you’re not focusing on the right audience, it’s just noise.

A good strategy would include tools to track which customers bring in the most value over time. Something like a customer lifetime value dashboard (https://hub.waveup.com/assets/cac-ltv-dashboard) can give you a clearer picture of where to focus your efforts and budget. Pair that with strong creative content and engaging video marketing, and you’re set to build campaigns that actually move the needle.