How would you explain SEO to a client?

[donamiller90]

How would you explain SEO to a client?

[Electrum]

Hello Friends,

Explaining SEO to non-SEO people can sometimes be very challenging. You might have tried to explain it by saying “SEO helps you to appear in Google,” but I’ve come to learn that it needs to be a little more than that. I don’t think there’s necessarily a “wrong” way to explain SEO to a client; I like to think that there’s a good way, and then there’s a better way.

[seo.gops]

6 Simple Tips to Explain SEO to Your Clients
Set Expectations Early. Everyone wants a quick fix. ...
Communicate Results – Often. ...
Assess their Level of SEO Knowledge. ...
Let them Know Google Runs the Show. ...
Provide a Brief Explanation Industry Best Practices. ...
Keep them Informed.

[chris26]

I would describe it as advertising. You need to have your company or website listed in correct terms so people that need the product or service find it.

Like the old days when you bought ad in phone book you try to get listed first for the thing you want people to find your company for. Now you have to seo site and links back to your site so it ranks high on first page of search results.

[Cyril30]

1. Set Expectations Early. Everyone wants a quick fix
2. Communicate Results – Often
3. Assess their Level of SEO Knowledge
4. Let them Know Google Runs the Show
5. Provide a Brief Explanation Industry Best Practices
6. Keep them Informed

[elena980]

Disclosing SEO to non-SEO individuals can now and then be extremely difficult. You could have attempted to clarify it by saying "Search engine optimization assists you with showing up in Google," yet I've come to discover that it should be somewhat more than that. I don't believe there's essentially an "off-base" method for disclosing SEO to a client; I like to imagine that there's a decent way, and afterwards, there's a superior way.

6 Simple Tips to Explain SEO to Your Clients
Set Expectations Early. Everybody needs a convenient solution. ...
Convey Results - Often. ...
Survey their Level of SEO Knowledge. ...
Tell them Google Runs the Show. ...
Give a Brief Explanation of Industry Best Practices. ...
Keep them Informed.