PPC and SEO - Which One Is Better

[seo.gops]

Would it have been better to use PPC right from the get-go?

[personaltrainer]

SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment.