Can changing your brand name from one language to another cause seo issues?

[seo.gops]

Hey everyone. my website language is in Farsi but my brand name is in English which i added to all my title tags. my English and Farsi brand name are the same. they're just in different languages and they both are searched a lot by users. Can you tell me please whether changing my brand name from Farsi to English in title tags causes ranking drop????

Thanks in advance.

[chris26]

Not sure how much it will effect seo. You could make separate page with the new name. I think if the page is seo for both you should be fine. I would use seo backlinks with one name on one site and the other on next. When you get new back links rotate between the 2 languages. If you get backlinks from farsi websites use that name and use other name on english sites for backlinks.