Podcast transcripts and SEO

[seo.gops]

I'm fairly new to a content marketing role with a recruitment company specialising in the AI market. One of our main marketing strategies is our podcast series with professionals in the industry.

Currently there is no process in place for transcribing the podcasts. Having read online that this can be a good way to optimise content and rank for keywords i suggested implementing this to our SEO vendor.

They came back and said however that transcriptions would offer no SEO value other than for hearing impaired visitors.

Can anyone clarify if this is true or if i need to suggest a new SEO partner

[AdrianG001]

I’m going to assume you’re already familiar with common and ethical SEO practices.

How a podcast helps with your SEO is that it gives you opportunities to make your content findable on several more platforms and appear in additional searches.

For example, Google is starting to include podcast episodes in search results. So if you have an episode that matches a search term, then your podcast episode could appear above everyone else’s non-podcast content.

If you create video along with your podcast, you can publish it to YouTube, which will also provide a highly popular additional placement for your content, both in regular searches as well as YouTube-only searches.

Thus, podcasting opens a whole new layer of ways you can make your content findable and consumable.