These are links with a rel=”nofollow” in the HTML code of the website. It tells crawlers not to follow these backlinks. Google will not transfer authority or anchor text if it comes across a nofollow link.
Simply put, nofollow links tell search engines to ignore a link and since they do not pass PageRank, they are less likely to impact rankings.
For example: <a href=”https://example.com” rel=”nofollow”>anchor text</a>
A Dofollow backlink allows search engines to follow them and reach the website. Dofollow backlinks influence your backlink profile as they send signal to search engines about what the linked website is about.
The best way to give someone Dofollow is by including the targeted keyword in the anchor text.
An example of dofollow link is:
<a href=”https://example.com”>anchor text</a>
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