What makes your content valuable?

[charlesprabhu]

The first is that it's relevant. You need to be giving your audience the most up-to-date information, strategies, and knowledge in your industry, that way they begin to come to you instead of going elsewhere.
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The second thing is that your content should be easy to understand. There's no need to pontificate (lol) and show people all the words you know . . . just keep it simple and to the point. What you should ideally be shooting for is that if your content was shown to a 4th grader, they'd understand.
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The last part of the equation is that your content should be easy to apply. All the tips/hacks in the world don't mean anything if people can't actually apply them to get results themselves. Take the time to explain HOW to take that information and apply it!

[soleseriouss]

Agree, that targeting the right audience with the right keywords is so important. It will drive quality traffic and increase engagement and conversion chances.

[Cyril30]

1) Say what's not being said.
2) Update your most popular content.
3) Ask people what they need.
4) Share your wins.
5) Share your failures.
6) Simplify an idea.
7) Create helpful tools and resources.
8) Dive into data.

[Electrum]

Know your audience.
Segment, personalize, prioritize.
Make it visual. Nope – more visual.
Try some moving pictures and interactive toys tools.
Use examples.
Make it easy to engage with.