What are bid strategies in Google Ads

[mansiranaez]

What are the bid strategies in PPC, How to select right strategies for the campaign?

[laragiles]

Your Bid Strategy is a goal for your campaign that AdRoll uses to automatically optimize which impressions to prioritize, and how aggressively we bid. For example, a goal could be to maximize the total number of Conversions, Clicks, or Impressions.