What do you mean by keyword density and proximity?

[laragiles]

What do you mean by keyword density and proximity?

[Electrum]

Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.

Keyword Proximity means the number of words between two keywords of a keyphrase. It basically means how far two specific indexable keywords are from each other of a longtail keyword (maybe sometimes a multiword head keyword) in a sentence.

[laragiles]

Keyword research is important because it can reveal vital information to grow your business online. Keyword research can tell you what terms people are actively searching for, the competitiveness of those keywords, and help guide your content marketing plan to increase organic search visibility, rankings, and traffic.