What is Viral Marketing?

[taxiongo]

Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire individuals to share a marketing message to friends, family, and other individuals to create exponential growth in the number of its recipients.

[sarassalil]

Viral marketing is a sales technique that involves spreading organic or word-of-mouth information about a product or service at an increasing rate. The advent of the internet and social media has greatly increased the amount of viral information in the form of memes, shares, likes and retweets.