Why Facebook Ads Campaign are Failing

[charlesprabhu]

1. Failing to test your campaigns.
2. Highlighting the wrong values.
3. Targeting small audiences.
4. Focusing on short-term results.

[nancyparker]

Outside of unrealistic expectations, there are many reasons Facebook ads actually fail. They can be broken into two main buckets: Technical mistakes and creative mistakes. Technical mistakes include things such as faulty installation of the Facebook pixel, poor ad campaign structure, and incorrect budgeting.