The Art of Keyword Research

[charlesprabhu]

1. Define your Business + Audience.
2. Utilise Keyword Research Tools.
3. Analyse Competitor Keywords.
4. Categorise your Keyword Research.
5. Prioritize your Keyword Research.
6. Track your Results.

[jenniferjennife]

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.