How can businesses improve their local SEO to rank higher in local search results?

[Proptality 1]

How can businesses improve their local SEO to rank higher in local search results?

[Bajwa_builders]

Claim and optimize your GMB listing. GMB or Google My Business is essentially the most critical part of your local SEO strategy. ...
Keep mobile in mind. ...
Collect plenty of customer reviews. ...
Focus on local link building. ...
Ensure NAP/citation consistency. ...
Make the most of social listening.