Latest SEO trends and updates

[sonuS]

Hi Friends,

What are the latest SEO trends and updates that you are following?

[Keerti]

Here are a few trends and updates from the past:

Core Web Vitals: Google introduced Core Web Vitals as a ranking factor, focusing on user experience metrics like page speed, interactivity, and visual stability.

Mobile-first Indexing: Google has been prioritizing the mobile version of websites for indexing and ranking, emphasizing the importance of mobile-friendly design and optimization.

Voice Search Optimization: With the rise of voice assistants and smart devices, optimizing content for voice search queries became crucial, including natural language, featured snippets, and structured data.

E-A-T and Expertise: Google emphasized expertise, authoritativeness, and trustworthiness (E-A-T) as significant ranking factors, particularly for sites providing medical, financial, or other sensitive information.

User Experience (UX): Search engines increasingly value positive user experiences, including mobile responsiveness, intuitive navigation, low bounce rates, and engaging content.

Intent-based Optimization: Rather than focusing solely on keywords, SEO shifted towards understanding user intent and delivering relevant content to meet searchers' needs.

Video SEO: Video content gained more prominence in search results, highlighting the need for optimization, such as using engaging thumbnails, descriptive titles, transcripts, and schema markup.

Local SEO: With the growing importance of local search, optimizing for local keywords, Google My Business profiles, online reviews, and local directories became crucial for businesses targeting specific geographical areas.

Featured Snippets and "Zero-Click" Searches: Featured snippets, also known as position zero, have gained attention as they provide immediate answers to search queries, reducing the need for users to click through to a website.

Site Security and HTTPS: Securing websites with HTTPS (SSL certificates) has become increasingly important for user trust, data privacy, and SEO, with search engines favoring secure sites in rankings.