What is EAT in SEO?

[sonuS]

What is EAT in SEO? Why Does It Matter to Google?

[aanyajack]

EAT means Expertise, Authoritativeness and Trustiworthiness.

[josiepete]

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness.

Imagine it as the "credibility trio" for websites. When search engines evaluate a site, they look for these qualities to determine if it's a reliable source of information.


Expertise means showing you really know your stuff. It's like being an expert chef sharing mouthwatering recipes.
Authoritativeness is like having a fancy award on your wall – it shows you're a recognized authority in your field.
Trustworthiness is all about being reliable and honest, like a good friend you can always count on.

To boost EAT, focus on creating high-quality, accurate content, and link to reputable sources. Engage with your audience, get positive reviews, and be active on social media. With great EAT, search engines will see your site as a credible and valuable resource, which can lead to higher rankings and more visitors!

[saritamagazine]

EAT in SEO refers to Expertise, Authoritativeness, and Trustworthiness, which are important factors for Google's assessment of a website's quality and ranking.