Who Should use AMP

[charlesprabhu]

AMP is an innovation due to the slow loading of web pages. In this world, only matter of speed and instant is assumed ideal, the bounce rate on pages that take more than 10 seconds have a major chance to get bounced off. AMP is the solution to that loading speed. Its rapidness is the compelling factor for the users to engage with the content more often. The advertisements are the biggest source of revenue for the on-line publishers, ad blockers are the biggest killers of these revenue sources. The new AMP format has been designed to ensure that faster web pages will disengage users to install software’s like ad blockers which eat up into revenues. This has convinced some of the most popular and leading ad networks like Amazon, Google Ad sense, AOL AdTech, Taboola, etc to use AMP ad extended component.

[josiepete]

AMP (Accelerated Mobile Pages) is ideal for publishers and content-based websites seeking faster content delivery to enhance user experience and reduce bounce rates.

E-commerce websites can benefit from AMP's faster-loading product pages, leading to higher engagement and improved conversions.

Businesses with a mobile-first strategy should consider using AMP to cater to their significant mobile user base effectively.

High-traffic websites can leverage AMP to handle simultaneous user requests efficiently during peak times, ensuring a smoother user experience.

AMP can be valuable for content marketing campaigns and landing pages, increasing the chances of conversions with a seamless mobile browsing experience.

Using AMP can positively impact mobile SEO, improving search engine rankings and enhancing mobile visibility and discoverability.

However, AMP might not be suitable for all websites, especially those with complex interactive features, as implementation challenges could compromise the user experience. A careful evaluation of trade-offs is essential before adopting AMP.