Social Media Marketing: What People Think it is vs What the Reality is

[charlesprabhu]

What People Think it is

Creating one post

The Reality

Industry research
Copy, captions, and hashtags
Designing your masterpiece
Making it on brand
Making it valuable
Scheduling it at the right time
Engaging with your community
Tracking and reporting analytics

[AbbyDenver]

Agreed. SMM requires consistently producing content and researching to make that content valuable so it has organic growth. Lots of people and businesses commit half-heartedly and then give up after a few posts when they don't see explosive growth. The days of explosive growth in social media is mostly behind us. Consistent organic growth is still achievable but requires consistent work.

[smartscraper]

Agree, it's underrated in the market!

[bivin007]

Spot on...

[techimpero]

Perception: What People Think It Is
1. Easy Promotion: Many believe it's just about posting content and gaining instant popularity.
2. Quick Results: Expectations of rapid audience growth and immediate business success.
3. Limited to Posting: Viewed as merely sharing updates without considering strategy.

Reality: What It Actually Is---
1. Strategic Planning: Involves careful content strategy, target audience analysis, and goal-setting.
2. Consistent Effort: Requires ongoing engagement, community building, and adapting to algorithm changes.
3. Data-Driven: Involves analytics, tracking metrics, and adjusting strategies based on performance for sustainable success.