What is the difference between a do-follow and no-follow and how are they used?

[Kaviraj pharma]

Nofollow" and "dofollow" are attributes used in HTML to control how search engines follow and index links.

A "dofollow" link is a regular hyperlink that allows search engine bots to follow the link and pass link authority from the source page to the target page, potentially improving the target page's search engine ranking.

A "nofollow" link, on the other hand, instructs search engines not to follow the link and not to pass any link authority. It's often used for user-generated content, paid links, or to prevent link spam.

[digihandler]

Do-Follow Links:- Dofollow links refer to normal links which allow search engines to follow them and share link value, thereby improving the rankings of the linked site in the search engine. There are no special features of these links in their HTML code.

Impact on SEO of Do-Follow:- When a website links to another using a dofollow link, it supports that site. This tells search engines that the content is important. This can make the linked site more trusted and possibly help it rank better in search results.

No-Follow Link:- Nofollow links, as the names suggests, have a special tag in their HTML code (rel="nofollow"). That tells search engines not to follow the link or share any value with the site it links to.

Impact on SEO : The links created do not have a direct effect on the authorization or ranking of the linked site. Normally, nofollow links are used for untrusted content, user-generated content (like comments), and sponsored links. This indicates that the linking site does not support the linked content.

This Information Provided By DIGIHANDLER ACADEMY (https://digihandleracademy.com/)