Explain link popularity

[Kaviraj pharma]

Link popularity is defined as an off-the-page criterion to manage quality content and the value of a website. It refers to the number of backlinks that point towards a website.

[smithmary01]

Link popularity is all about how many other websites link to your site. Think of it like your website’s reputation — the more quality sites that link to you, the more popular and trustworthy your site looks to search engines like Google.

These links, often called backlinks, act like votes of confidence. If respected websites link to your content, search engines see that as a sign your site is valuable and relevant. This can help your site rank higher in search results.

But it’s not just about quantity; quality matters too. Links from high-authority sites (like well-known blogs, news sites, or industry leaders) are worth much more than links from random or spammy websites.

To improve link popularity:

Create great content others want to link to.
Reach out to sites in your industry and share your content.
Avoid buying links or using shady tactics — search engines may penalize you.