what is CTR?

[Kaviraj pharma]

In search engine optimization, CTR (Click-through Rate) is calculated by dividing the number of times a link emerges on a search engine result page by the number of times it is clicked by users. The higher number of clicks, the higher will be the CTR. It is one of the important metrics in PPC Ads that help the users to measure the results and finds how adequate the campaigns are.

[smithmary01]

CTR, or Click-Through Rate, shows how many people clicked on your link compared to how many saw it. It’s like knowing how many people picked up a flyer you handed out.

You calculate CTR with a simple formula:
Clicks ÷ Impressions × 100 = CTR%

For example, if 100 people saw your link (impressions) and 10 clicked on it, your CTR is 10%.

CTR helps you see how well your content, ad, or email is performing. A higher CTR usually means your headline, description, or call-to-action is grabbing attention.

If your CTR is low, try making your headlines more appealing or your content more relevant. It’s a handy way to measure how well you’re connecting with your audience!