Do location-based domains help local SEO?

[ThorntonTax]

I’m helping a business in Officer, VIC with local SEO. We’re thinking of registering domains like exampleofficer.com.au and taxagentberwick.com.au for different service areas.

Do these location-specific domains boost local rankings for services like tax agent Berwick (https://randstax.com.au/tax-accountant-berwick/), or is it better to stick with one main site and optimize pages?

Appreciate your insights!

[sgrcatering]

Yes, location-based domains can support local SEO by making your business more relevant to geographic-specific searches. Including a city or region in your domain name helps search engines and users quickly identify where your services are offered. It can improve click-through rates and boost visibility in local search results. However, it should be paired with strong local SEO practices like Google Business Profile optimization and locally targeted content for the best results.

[Finacustech]

Yes, location-based domains can boost local SEO by signalling relevance to search engines, improving visibility in regional searches and building trust with local users searching for nearby services.

[EdweeMercy]

I've seen some solid results using location-based domains, especially when combined with local citations and forum backlinks (https://crowdo.net/blog/crowd-marketing). I run a few sites for different areas, and adding links from active forums related to those cities helped with visibility. Search engines seem to pick up on the relevance from both the domain and those backlinks. Just make sure the forums are real and active—not spammy—so they actually count.

[peolsolutions]

Yes, location-based domains (like .nyc, .london, or including city/region names) can boost local SEO by signaling relevance to a specific geographic area. Search engines often associate these domains with local intent, helping businesses rank higher in regional searches. They also build trust with nearby audiences and make websites more memorable. While they don’t replace strong SEO practices, location-based domains can enhance visibility and competitiveness for businesses targeting local customers.

[synergyphysioth]

Yes, location-based domains can boost local SEO by signaling relevance to search engines, improving visibility in regional searches and building trust with local audiences seeking area-specific services.